In a move that has shocked fashion onlookers, scantily-clad young girls wearing make-up and sporting voluminous up-dos are promoting a new range of lingerie that is targetted at girls as young as four years old.

Combining lingerie and lounge wear to form 'loungerie,' the Jours Après Lunes line for four to 12-year-olds features a range of panties, bras, camisoles and T-shirts with lace edges, ribboned bow detailing and nautical stripes.

The shots feature young girls in poses and styling that seem far too premature for their ages.